The Baconer’s Product Line Up Supports the Vision of Food52 by
Inspiring and Serving Home Cooks
EMERYVILLE, CA—October 4, 2021 — Today, The Baconer—the craft producer leading innovation in the bacon aisle—announced a partnership with Food52, a leading innovator in the food, cooking, and home space. Through the new partnership, FOOD52 customers can shop a variety of gift-worthy options ready for any bacon lover, including Candied Bacon Kits, Bacon Lover Gift Sets, and the All-Natural Uncured & Sugar-Free Bacon Gift Sets. All products in the gift sets are crafted from responsibly sourced heritage-breed pork and are available in The Maker: The Baconer Shop on Food52.
"In identifying a partner for The Baconer’s next phase of growth, it was important to find an authentic food innovator with a shared passion for inspiring home cooks with head-turning, deeply-satisfying, hand-crafted products from specialty producers across the US," said Camilo Velasquez, CEO and co-founder, The Baconer. “Food52 is 100% in line with our vision and their success in both identifying food brands and serving customers makes them an ideal partner for The Baconer as we continue to disrupt the bacon category."
The Original Bacon Slingers, Camilo Velasquez and Elisa Lewis, were a part of an underground supper Club, feeding neighborhood folks five- to seven-course meals, complete with a wine pairing in their shared industrial loft apartment. It was here that this dynamic duo began learning to cure their own meats. The husband-and-wife team moved to California and The Baconer got its start producing in a local commissary in Oakland, CA, selling on weekends at Bay Area farmers markets. Fast forward a few years and today The Baconer's indulgently thick cut bacon offerings are expertly smoked and cut in Cloverdale, CA with the same attention to detail and quality that set them apart from the start. Now headquartered in Emeryville, CA, The Baconer is a leading craft producer focused on redefining how Americans think about, prepare, cook with and eat bacon, with products characterized by responsible sourcing, chef-driven flavors, and hard-to-find cuts.
“We selected The Baconer because they make a high-quality product, and we liked their mission and their creative approach to bacon,” said Peter Themistocles, Senior Buyer, Cookware, Kitchen, & Pantry at Food52. "Food gifting is a big sales driver for Food52. As a brand we pride ourselves on finding unique and delicious items customers can’t find elsewhere. The Baconer is fantastic for gifting and is a true surprise and delight gift for our community of cooking and food enthusiasts.”
FOOD52 is a leading innovator in the food, cooking, and home space with a monthly reach of more than 25 million people. From the beginning, the brand challenged the models of traditional media companies and retailers, combining content, commerce, and community around the belief that the kitchen is the heart of the home and food is the center of a well-lived life. Food52 connects a global community of experts and amateurs, supporting them with inspirational, useful content—recipes, videos, podcasts, cookbooks and more and outfitting them with products that make them happy. Amongst a highly curated Shop representing hundreds of makers, Five Two is Food52's own line of award-winning products for kitchen, home, and life, developed exclusively with the Food52 community, and Dansk is a heritage home brand acquired by Food52 in 2021. Food52 has been named one of the world’s most innovative companies by Fast Company, one of the fastest-growing private companies in America in the Inc. 5000 and one of New York's fastest-growing companies by Crain's. The brand has also been named the best food website by the James Beard Foundation and IACP, and one of the "hottest voices on the Internet" by AdWeek. In its inaugural year, the Five Two product line was recognized by Digiday as having the "Best Product Launch Campaign" and by Modern Retail as instituting the “Best Customer Insight Strategy.” For more information, visit food52.com
About The Baconer
Situated in the epicenter of farm-to-table cuisine, The Baconer is creating new ways to enjoy America's favorite food—bacon—for today’s generation of home cooks, chefs and photo-snapping foodies. We’ve perfected a collection of craft bacon and related products that offer something genuinely unique and inspires our customers to cook absurdly delicious meals. Our team of food enthusiasts prioritizes high-quality responsible sourcing and exceptional ingredients to craft our richly-flavored products. With specialty items like XXL Bacon Steaks, Smoked Lardons, Ground Bacon, all-natural bacon rubs, and virtual cooking experiences, we put you in control of your own culinary adventure. The Baconer donates a percentage of product to organizations supporting universal access to high-quality, nourishing, and responsibly-sourced food. Based in Emeryville, California, our hand-crafted products are available online and at select retail locations nationwide, including Eataly, Food52 and CA-based Good Eggs. For more information on The Baconer visit thebaconer.com, and join our #BaconFam on Facebook, Instagram, LinkedIn, YouTube, and Pinterest.
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